Business Model Canvas

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You can use this to map, discuss, design, and invent new business models and visualise the results.

Value versus Effort matrix

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Helps teams to visualise and communicate ideas or priorities by mapping them over two axes on scales of High to Low.

Tomorrow’s news

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Imagine you are in the future and successfully completed you service design. Now write a news story about the positive effects it has had.

Pop-up research

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It is about taking your research to the people you wish to engage with, rather than relying on them coming to you. It is not about which research methods you use.

PDSA cycle

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The Plan-Do-Study-Act cycle to conceptualise the process of continuous and iterative improvement.

Open user interviews

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An interview with a user which is done in an open and transparent manner, where the user can see what you are writing down.

Observations

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Information is gathered about people’s behaviour through watching how they navigate through a process / service journey, highlighting any areas where they experience difficulties.

Customer journey mapping

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Enables you to track and describe the experience of the customer against their expectations and what you aspire to provide.