Business Model Canvas

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You can use this to map, discuss, design, and invent new business models and visualise the results.

Rose, Bud, Thorn

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A quick exercise designed to get you to take a step back from the detail to see what is working, what’s not working, and what you might wish to do next.

Empathy map

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Empathy maps can capture the experience of one particular user or can reflect an aggregation of multiple similar users represented by a single persona.

Stakeholder analysis

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Stakeholder analysis enables you to identify the key people you need to get support from in order to ensure your project, service design, or change activity goes smoothly.

Tree diagram

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Tree diagrams present causes and effects as a hierarchy and provide an alternative way for gathering and presenting information to Fishikawa.

SWOT

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A mnemonic to structure your thoughts as you evaluate the strengths and weaknesses of a product or service along with the opportunities and threats.

Power-interest grid

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As part of your stakeholder analysis, you can use a power-interest grid to visualise the different stakeholders and their interests in a project.

Pop-up research

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It is about taking your research to the people you wish to engage with, rather than relying on them coming to you. It is not about which research methods you use.

PESTELI

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A mnemonic to help understand the environment in which you work by structuring your thinking around specific headings (e.g. Political, Economic, etc.).