Community Engagement Methods

Engaging with people

Community and public meetings

Description

Town hall or community space event inviting key stakeholders to attend.

Benefits / challenges

Attendance may not be high or representative. Barriers such as transport, childcare and health can impact attendance. Can be a bit formal, labour intensive and incur costs for venues and catering.

How to overcome

Offer a range of methods, combine with online and surveys.  Provide transport and childcare options for attendees if appropriate.

Resources

Handouts, information displays, refreshments, staffing to meet the needs of an in-person audience.

Community workshops

Description

Smaller/ less formal/ structured meetings.

Benefits / challenges

Can allow for smaller groups/ one to one meetings. Less formal/ easier for views to be expressed.

Reach is less wide/ need a greater number to gather range of views.

How to overcome

More appropriate for some locations including smaller villages.

Resources

Staff resources and suitable venues, offer refreshments.

Focus or discussion groups

Description

Smaller more focussed discussion.

Benefits / challenges

Can target specific issue or groups. Allow more in-depth discussion.

Require trained facilitators. Require planning and can be labour intensive.

How to overcome

Can be used to follow up on survey or in conjunction with other methods.

Resources

Staff resources and suitable venues.

Online meetings

Description

Online or hybrid meetings rather or in addition to in person meeting. Can have breakout rooms for smaller discussions

Benefits / challenges

Can attract those with barriers to participation – health, transport, childcare etc.

Hybrid in particular can be difficult to manage. Lose some value of face to face interaction and can be subject to technical issues with connectivity etc.

MS Teams – can be challenging with external groups.

How to overcome

Use of online where there are challenges with geography/ transport and as an alternative option as appropriate.

Resources

IT equipment/ digital connectivity, audio speakers etc.

Electronic engagement tools

Description

Can be used for online meetings to facilitate discussions and seek views

Benefits / challenges

Can be useful however can require some explanation if participants are not familiar and also rely on connectivity.

How to overcome

Keep to one or 2 online tools per session or can be confusing and have a back up if technology fails.

Resources

Provide joining instructions for the platform and any directions for using voting and collaboration tools and applications.

Examples

Surveys - in person

Description

Can be carried out by staff or volunteers to gather views

Resources

Surveys - electronic

Description

Can be sent out by email, via mailing lists, published on websites and social media

Benefits / challenges

Level of return may be low depending on topic/ interest/ length of survey etc. Limited reach/ risk of digital exclusion.

Capture entire audience in a school.

How to overcome

Offer paper copies as alternative.

Resources

Social media / websites

Description

Can be useful for promoting engagement and updating on stages of consultation and outcomes.

Benefits / challenges

Limited reach, risk of digital exclusion.

How to overcome

Need to combine with other methods to reach non – digital audiences.

Resources

Community events

Description

Linking to existing events or planning a specific event.

Benefits / challenges

Can reach new audiences and work in partnership with community organisations to plan events.

How to overcome

Links with other services/ organisations planning events and community organisations.

Can reduce costs if linked to existing event.

Resources

Use variety of communication methods and resources to promote your presence and activity at the event.

Road shows / pop up stalls

wooden cart as a mobile engagement pop up stall to engage around a local place plan
photo credit UrbanPioneers Ltd

Description

Taking information out to communities into local areas or facilities.

Benefits / challenges

Can reach a wider audience including people who don’t normally engage. Can be limited time for engagement or interest in topic.

Opportunity to get creative with varied engagement methods to keep people at the stall.

How to overcome

Target areas and locations carefully and link with other activities or incentives for engagement. Produce and provide promotional information and materials.

Can be labour intensive, consider cost of materials, transport and staffing.

Resources

Check if a table is provided, take leaflets, pop up banner, giveaways if you have them, laptop with video promoting your service, link to questionnaire, printed surveys, quizzes and interactive engagement such as games.