Service Area: Customer Services
Role: Social Media Assistant
Engagement Method(s): Collaboration/ Empowerment
A new role was created of Social Media Assistant, primarily focusing on Education which involves managing two social media accounts (Twitter @abc_OCTF, Instagram @abc_octf) with a simple strategy to create a positive platform for sharing educational news and updates within Argyll and Bute.
Some examples of work delivered so far – providing specialist support by sharing messages from the central team as ‘Reels’ or short videos.
The engagement method used was informing, as the main purpose was to pass on information in a format to reach a wider audience. One example featured Heads of Service explaining available support and nuances related to maximizing attendance, which was well-received by the target audience. This approach made the content more relatable and easier for the audience to understand.
Information has also been shared for various consultations, such the Gaelic School consultation and the Kilchrenan Primary School closure. Regular graphics were posted to keep the public informed about the remaining time to participate.
There are also live updates from events across Argyll and Bute to create content with schools. This helps to keep the channels updated in real time and allows for the creation of unique pieces of content with within Education settings, such as the STARS24 video with pupils or promotional videos for hard to fill job adverts.
The two channels she currently runs are Education Instagram account @abc_octf and Education’s twitter/X @abc_OCTF
So far this role seems to be making a difference and has been positively received. Some examples:
STARS24 event real-time coverage, featuring pupils
Media posts by Argyll and Bute Council Education Service (@abc_OCTF) / X
Argyll and Bute Council’s Education Service (@abc_octf) • Instagram photos and videos
Showing faces behind the Education Team, creating more transparency across the service & stakeholders, including a focus on managers.
Careers Fair posts, which have been successful for both the Education service but also the departments involved in taking the time to visit schools –
Media posts by Argyll and Bute Council Education Service (@abc_OCTF) / X
Media posts by Argyll and Bute Council Education Service (@abc_OCTF) / X
