gears

Horizon scanning

Overview

Horizon scanning is used to detect emerging threats and opportunities, and to guide decision and policy-making ahead of actual events.

Horizon scanning enables you to anticipate change and, by extension, helps the organisation to be proactive rather than reactive.

Also known as

  • Competitive intelligence.
  • Environmental scanning.
  • Foresight process.

The tool

Horizon scanning involves the systematic monitoring and assessment of the different types of environments in which the organisation operates. These include:

  • Technological environment.
  • Social environment.
  • Physical environment.
  • Commercial environment.
  • Legislative environment.

Why use it

  • It has strong links to strategy and the strategic direction of the organisation as well as to risk management.

When to use it

  • Horizon scanning should be a continuous activity and relate to the longer-term objectives of the organisation.

How to use it

Strengths

Weaknesses

Similar to

Use in conjuction with

Complimented by

Example(s)

Additional information