gears

PESTELI

Overview

This is one of a range of similar acronyms designed to structure thinking around specific headings.

PESTELI is a mnemonic that is designed to help you understand the environment in which you operate.

Also known as

  • PEST (Political, Economic, Social, Technology)
  • PESTLE (Political, Economic, Social, Technology, Legal (or Legislative), Environment)
  • SLEPT (Social, Legal (or Legislative), Environment, Political, Technology, )

The tool

PESTELI stand for:

  • Political.
  • Economic.
  • Social.
  • Technology.
  • Environment.
  • Legal (or legislative).
  • Infrastructure.

Why use it

When to use it

  • You may use PESTELI to help as you plan to launch a new product or service, or you may use it when you are horizon scanning.

How to use it

Strengths

Weaknesses

Similar to

Use in conjunction with

Complemented by

Example(s)

Additional information