Overview
This is one of a range of similar acronyms designed to structure thinking around specific headings.
PESTELI is a mnemonic that is designed to help you understand the environment in which you operate.
Also known as
- PEST (Political, Economic, Social, Technology)
- PESTLE (Political, Economic, Social, Technology, Legal (or Legislative), Environment)
- SLEPT (Social, Legal (or Legislative), Environment, Political, Technology, )
The tool
PESTELI stands for:
- Political.
- Economic.
- Social.
- Technology.
- Environment.
- Legal (or legislative).
- Infrastructure.
When to use it
- You may use PESTELI to help as you plan to launch a new product or service, or you may use it when you are horizon scanning.