As part of your stakeholder analysis, you can use a power-interest grid to visualise the different stakeholders and their interests in a project.
Also known as
The visualisation can help you to:
- Identify stakeholder power, attitudes, and interests in a project.
- Plan how to manager these.
Why use it
When to use it
- Stakeholder analysis.
How to use it
- List all the stakeholders in your project, no matter how little their power or interest is.
- Who will be affected by your work?
- Who has power or influence over your work?
- Who has an interest in your work’s successful conclusion?
- Who has an interest in seeing your work fail?
- Categorise your stakeholders based on the level of interest they have in your project and their decision-making power.
- What financial interests do the stakeholders have in the project?
- What emotional interests do the stakeholders have in the project?
- What reputational interests do the stakeholders have in the project?
- What motivates your stakeholders most of all?
- What information do they want from you?
- What is the best way of communicating your message to them?
- Who influences their opinions? Do those influencers also need to be included as stakeholders in their own right?
- What will encourage stakeholders to support the project?
- How will you manage stakeholder opposition?
- Who else might be influenced by stakeholder opinions?
- Should people who are influenced also be included as stakeholders in their own right?
- Using a power-interest grid, place your stakeholders in the appropriate quadrants.
- For stakeholders with low power and low interest, monitor with minimal effort.
- For stakeholders with low power and high interest, keep informed constantly.
- For stakeholders with high power and low interest, keep satisfied.
- For stakeholders with high power and high interest: work closely with them.
- Monitor your stakeholders as the project progresses, moving them around the grid as their interest and power levels change.
Stakeholders can be identified by thinking about:
Stakeholders may be organisations or individual people. However, you need to communicate with people, so you should identify the appropriate, named person(s) within each stakeholder organisation.
Questions / prompts that might help you to understand and prioritise your stakeholders include:
Use the completed grid to plan how best to manage your communications and stakeholder relations.
- Plan the frequency and nature of communications with different groups and individuals.
- Identify where it is most effective to expend energy on stakeholder relations.
- Pay more attention to some stakeholders to the detriment of others.
- Fail to monitor stakeholders as the project progresses, and therefore not notice changes to levels of interest and power over time.