Identifying, understanding and managing your stakeholders ensures that you engage with the people in the most appropriate and effective ways throughout your project or change activity.
Also known as
A stakeholder is anyone who has an interest in an organisation or activity, or who might be affected by it. Interest, in this sense, has an extremely broad meaning, encompassing users of a service or product, as well aspolitical, media, financial, or academic interests.
By managing your stakeholder relationships, you can increase acceptance of your project or change activity, increase ‘buy-in’, and therefore overcome opposition.
To help you manage your stakeholders, you should carry out Stakeholder analysis.